Welcome to Money Making Story,

Today, we’re thrilled to share the story of Oliver Brocato, who turned $30,000 into Tabs Chocolate, a $11 million viral success powered by TikTok and user-generated content.

In this discussion, we’ll discuss his:

• Top Advice

• From College Apartment to an $11M Brand

• A Million-Dollar Idea Born from TikTok

• Why Sex Chocolate? The Power of Emotional Marketing

• 7 Habits of a High Performer

• Why Tabs Chocolate is NOT Just Another Dropshipping Brand

• Starting with $30,000 and a Vision

• Manufacturing: Turning an Idea Into Reality

• Overcoming Startup Challenges

• The $11M TikTok Strategy: UGC at Scale

• Final Takeaway: Build, Iterate, Scale

• A Story Worth Reading

Top Advice:

"If you can create a product that sparks curiosity and leverage social media correctly, you can build a multi-million-dollar business with zero employees."

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In just two years, Oliver Brocato transformed a simple idea into an $11 million business. His company, Tabs Chocolate, thrives on user-generated content and a viral marketing strategy that has taken the internet by storm. What’s even more impressive? He runs the entire operation with zero employees. Here’s how he did it.

From College Apartment to an $11M Brand

At just 21 years old, Oliver Brocato turned a unique product idea—Tabs Chocolate—into an $11 million business in just two years.

Without outside investment, he reinvested every dollar back into growth and built a marketing machine that dominates TikTok, reaching millions organically.

His secret?
User-generated content (UGC) at scale—a strategy that allows him to flood social media with hundreds of viral videos daily.

This is the exact strategy that took his one-product brand from zero to viral success.

A Million-Dollar Idea Born from TikTok

The idea for Tabs Chocolate came to Oliver in a way that reflects modern entrepreneurship—through social media. His friend stumbled upon a viral TikTok video of someone reviewing a sex chocolate product. With over 8 million views and 2 million likes, the demand was evident, yet the product had no official website or social media presence.

Seeing the gap in the market, Oliver recognized an opportunity. With prior experience in AI and marketing, he decided to create a high-end version of the product, investing a year into perfecting the brand. The result was Tabs Chocolate—an edible designed to enhance intimacy, packaged in a sleek, luxurious format.

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Why Sex Chocolate? The Power of Emotional Marketing

Oliver knew that to go viral, you need to evoke emotion.

Tabs Chocolate immediately grabs attention because it’s:
✔️ Unique & surprising—People haven’t seen it before.
✔️ Conversational—The name alone sparks curiosity.
✔️ Emotionally charged—It makes people laugh, blush, or get intrigued.

This built-in virality made Tabs Chocolate explode on social media.

7 Habits of a High Performer

Why Tabs Chocolate is NOT Just Another Dropshipping Brand

Many YouTube “get rich quick” gurus push dropshipping, but Oliver completely disagrees.

Instead, Oliver focused on building a brand with real customer loyalty:
✔️ A strong community—Customers are obsessed with the product.
✔️ High brand equity—Tabs is a real, sellable asset (not a short-term trend).
✔️ Evergreen customers—People buy again and again, not just once.

Starting with $30,000 and a Vision

Oliver started Tabs Chocolate with his personal savings of $30,000, accumulated from past ventures. While he acknowledges that many e-commerce businesses can launch with as little as $10,000, the biggest challenge is often finding a manufacturer willing to work with a small startup.

To solve this, Oliver turned to Google, manually compiling a spreadsheet of potential manufacturers and reaching out to them through emails and calls. Eventually, he secured the right partners to bring his product to life.

Manufacturing: Turning an Idea Into Reality

Bringing Tabs Chocolate to life required:

✔️ Packaging: Designed on Canva & Figma, finalized by a pro.
✔️ Chocolate Production: Multiple niche supplement manufacturers.
✔️ Supply Chain:

• Boxes → Made in China

• Chocolate & Wrapping → Made in the U.S.

Overcoming Startup Challenges

Every business has its challenges, and Tabs Chocolate was no exception. One of Oliver’s biggest struggles was inventory management.

In an effort to save costs, he once opted for sea shipping instead of air freight for a large batch of boxes. Unfortunately, delays caused the company to run out of stock, forcing them to rely on pre-orders, which led to a significant drop in sales. This experience taught him the importance of forecasting demand and reinvesting every dollar back into inventory to avoid future shortages.

Despite these hurdles, Tabs Chocolate’s first year saw $4 million in revenue—even though the company spent more months out of stock than in business.

The $11M TikTok Strategy: UGC at Scale

Oliver’s entire business runs on organic marketing.
He never relied on traditional paid ads—instead, he built a TikTok empire.

How Does It Work?

✅ Over 60 creators making daily videos
✅ Thousands of “repost accounts” distributing content
✅ Native-style content—No polished ads, just real people talking about the product
✅ Leverages trends & viral sounds

His strategy is so effective that Tabs Chocolate does tens of thousands of dollars in daily sales—organically.

Final Takeaway: Build, Iterate, Scale

Oliver proved that one product, marketed correctly, can generate millions.

The formula?
✔️ Unique Product
✔️ Relentless Organic Marketing
✔️ Continuous Iteration & Scaling

With just one chocolate product, he’s built a brand worth millions—and he’s just getting started.

If you want to build your own e-commerce success story, follow Oliver’s playbook:
🔥 Find a product that sparks curiosity.
📢 Master TikTok & UGC marketing.
💰 Reinvest every dollar back into growth.

Your million-dollar idea might already be one viral video away.

Learn More About Oliver Brocato

IOliver’s success didn’t happen overnight. It took a year of development, multiple challenges, and a commitment to continuous learning. His advice to aspiring entrepreneurs is simple:

A Story Worth Reading

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