Welcome to Money Making Story,

Today, we’re thrilled to share the story of Isaac, who used social media to grow his sourcing business to $3 million in annual revenue.

In this discussion, we’ll discuss his:

• Top Advice

• A Family Legacy in Sourcing

• The Accidental Start

• The Birth of a Sourcing Agency

• ChatGPT HR Cheat Sheet

• Scaling the Business Globally

• Making Sourcing Accessible

• The Agency's Evolution

• The Future of Sourcing

• Lessons for Aspiring Entrepreneurs

• A Story Worth Reading

Top Advice:

"Start small, stay consistent, and always aim for quality. The opportunities in sourcing are endless."

Isaac, widely recognized on social media as "The Sourcing Guy", has transformed the once-unassuming role of sourcing products into a thriving e-commerce empire. Known for his engaging videos, which have garnered millions of views, Isaac has become a trusted resource for entrepreneurs navigating the complexities of product sourcing. Operating his business from Bali, Isaac has mastered the art of finding the best products and scaling sourcing ventures for major e-commerce brands.

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A Family Legacy in Sourcing

Isaac, now widely known as "The Sourcing Guy" on social media, has carved out a niche as a sourcing expert, managing a successful agency while living in Bali. His path to sourcing success began early, shaped by a family legacy:

• Grandfather’s Apparel Factory: Isaac grew up around his grandfather's factory in Canada, learning the basics of manufacturing.

• Father’s Electronics Factory: His father moved to China to open an electronics factory, where Isaac spent time learning supply chain operations and factory management.

These experiences laid the groundwork for Isaac to launch his own agency while still in college.

The Accidental Start: Selling Fans at College Parties

Isaac’s entrepreneurial journey began as a freshman at the University of Florida. One hot day, he brought a portable cell phone fan to a party. The quirky gadget quickly drew attention, particularly from sorority girls looking for relief from the heat.

Realizing the demand, Isaac ordered 100 fans, which sold out in a week. He scaled quickly, ordering 1,000 units and eventually fulfilling custom orders, including a bulk order of 2,000 fans for his hometown's events. This shift from direct-to-consumer sales to B2B sourcing marked a turning point.

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The Birth of a Sourcing Agency

Recognizing the potential in sourcing, Isaac transitioned from selling gadgets to helping others find and source products. He officially started his agency during his freshman year, learning on the go:

1. Initial Focus: Corporate merchandise like custom t-shirts, hats, and water bottles.

2. Key Pivot: During the pandemic, Isaac’s e-commerce clients struggled with broken supply chains. He stepped in to manage their sourcing needs, tackling complex supply issues and securing their inventory.

This move into e-commerce sourcing accelerated his agency’s growth. By his senior year, the agency was generating millions in sales annually.

ChatGPT HR Cheat Sheet

Life in Bali: Scaling the Business Globally

In search of balance, Isaac moved to Bali 2.5 years ago after a sourcing trip through Cambodia, Sri Lanka, and Thailand. Drawn by the island’s vibrant community and relaxed atmosphere, he set up shop there, running his global operation remotely.

While Bali offers advantages like access to skilled tailors and fabric markets, Isaac helps many brands move their production to countries like China, Cambodia, or Vietnam for scalability.

Making Sourcing Accessible: Social Media and Client Growth

Isaac’s agency has grown rapidly, thanks in part to his innovative use of social media. His content demystifies sourcing by showing behind-the-scenes factory tours, explaining product costs, and offering tips for aspiring entrepreneurs.

• Content Strategy: Trial and error led him to a format that balances education with entertainment.

• Massive Growth: In one month, his content generated 120,000 new followers and 300 client inquiries.

• High-Value Clients: Despite the volume of inquiries, Isaac takes on just 1-2 clients monthly, with many projects valued in the six-figure range.

Scaling to Millions: The Agency's Evolution

Isaac’s agency experienced exponential growth, especially during the pandemic. His ability to navigate global supply chain disruptions and manage large-scale projects earned him a reputation as a reliable partner for e-commerce brands.

Key Milestones:

• First Year: Six-figure revenue from corporate merchandise.

• By Graduation: Generating millions in sales annually.

• Current Operations: Managing sourcing for top brands while exploring new production hubs like Egypt and Pakistan.

The Future of Sourcing

Isaac believes that sourcing is entering a new era, fueled by transparency and education through platforms like TikTok. Aspiring entrepreneurs now have the tools to start their own brands, and sourcing agencies like his are there to help them succeed.

Lessons for Aspiring Entrepreneurs

For those looking to start a sourcing business, Isaac recommends beginning with corporate merchandise like custom t-shirts and mugs. This low-risk entry point allows entrepreneurs to gain experience with factories and the production process.

Steps to Get Started:

1. Focus on Local Businesses: Approach local companies with offers to source merchandise directly from factories.

2. Leverage Factory Direct Pricing: By cutting out middlemen, you can save clients up to 30%, creating a competitive advantage.

3. Sample First: Always request product samples to ensure quality before committing to a production run.

4. Clear Communication: Provide detailed specifications to avoid miscommunication with factories.

5. Always Have Backups: Maintaining relationships with multiple factories ensures supply chain reliability.

6. Curating the Best Factories: Isaac’s team has built a network of top-tier factories, making it easy to deliver high-quality products for clients.

Learn More About Isaac Hetzroni

Isaac’s journey from selling fans at college parties to running a multimillion-dollar sourcing agency is an inspiring testament to entrepreneurial creativity and resilience. By leveraging his family legacy, embracing social media, and focusing on quality and efficiency, he’s redefined what it means to be a sourcing expert.

A Story Worth Reading

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